I promise not to make this the all Scott Sigler all the time channel but this guy just keeps amazing me.Â A few hours after I posted the Scott Sigler as Marketing Genius post, he posted this: (Hint: look for Me and sidekick Erin in the last few minutes)Â
Scott didn’t have a camera crew following him around on the tour. He didn’t even have a video camera, just a pocket size still shot camera with minimal video abilities. He also put the word out, again using New Media via twitter, for any fan shots taken during the tour. Again getting more fan involvement.
Fancy corporate video of an event has it’s place but we the fans want to see people like us having a good time with Scott and with other fans. It builds the community.
Notice all the costumes, cakes and hand made gifts. This is grass roots stuff. It’s real, and yet, it’s also selling books. So everyone is happy. This is new media.